This is one of the most common question asked to me by many bloggers.They complain me that their blog Alexa Ranking is not at all improving even though their traffic is increasing day by day.There are also cases where people say me that their Alexa is improving but not the traffic.Anyways in this article I will clear both the doubts related to this topic.
Some of the most common reasons behind decreasing of Alexa inspite of Traffic increase:
Alexa is not just about traffic
Firstly you must be aware of the thing that Alexa is not about the traffic but the type of traffic you are getting.They only consider those people who have installed alexa toolbar on to their browser.If you dont know much about Alexa ranking do check the article where I explained how Alexa Ranking works?
Your Niche is out of Alexa
Alexa rank increases well on the blogs which are related to Technology ,Internet Marketing ,Design .But on some blogs like Health ,Fashion and Education Alexa doesn't increase even though the traffic is increasing.The reason for this is very simple .The nature of your visitors you get on these niche is completely different from a Geek person who visits other Tech related blogs.And a person who visits these kind of niche blogs won't be installing Alexa Toolbar on to their browser.
You might not be working on Alexa Ranking
As I said Alexa ranking is completely different and you should write a different kind of posts in order to boost your alexa rankings.Writing about topics related to Internet Marketing and writing about topics related to Alexa Ranking will give you a boost to Alexa Rankings.
In order to improve your alexa ranking you must try some black hat methods as well.
- Also Check :Does Alexa Really Matter?
Too much Bounce Rate:
Trust me bounce rate also effects Alexa Rankings.Its one of the primary factors that effects alexa ranking of a blog.I have practically conducted experiments on few of my blogs .The blogs that have less bounce rate get good alexa rankings in a very short period of time.
Conclusion:
Alexa is definitely one of the most obsessed metric to measure the quality of a blog these days.You have to take it seriously in order to get more advertisers and earn more from your blog.
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